copy writing Tag

After years of planning and rigorous testing, you’ve perfected your product or service and delivered a shiny new offering to the marketplace. You expected your customers to line up…to swarm for this latest innovation, but instead you were met with crickets. According to Harvard Business School...

I first heard the word ‘koinonia’ sitting in church on a Sunday morning, which makes sense since the word’s primary definition according to Merriam-Webster is “the Christian fellowship or body of believers.” It's also the word a kid from McKinney, Texas, spelled to win this year’s...