Serving up fresh concepts with Sabra Foods

Serving up fresh concepts with Sabra Foods

Sabra Foods

Co-creation and collaboration were the main entrees served up for a project that Writing by Design participated in with a team of experts in 2013.


Working side-by-side with researchers, packaging experts, facilitators and a marker-wielding expert we lovingly call “Harvey Marker Hands,” Writing by Design worked for days together with this team onsite to whip up some fresh new ideas for successful hummus-maker, Sabra Foods, for their guacamole line.


Complete with a tasty appetizer of Concept Writing 101 served up by our very own experts, the collaborative team proceeded to brainstorm oodles of palette-pleasing new concept ideas, one of which has already made it to market!


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