Website Redesign Project

Website Redesign Project

Palisades Estates

Bill Degeneffe, owner of Palisades Estates Condominiums, a Fox Cities condo development, hired Writing by Design to breathe new life into his website and attract new condo homeowners. Notably, since the website redesign, all condo sites have been sold.


Upfront strategy to boost end-results

As with any project, Writing by Design started the project by taking time to meet with the Palisades Estates team to define goals, identify the audience and determine what their audience expects to find on the website. The end goal of our kickoff? Refresh the Palisades Estates website design and write compelling copy to drive more people to request more information or tours, and ultimately, buy a condo.


A simple, (cost-)effective, website solution

After setting direction for the project, the Writing by Design team researched options to quickly and affordably redesign our client’s WordPress website. We chose a theme that was responsive and had the functionality our client needed, without the need for customizations to ensure we stayed within our budget.


Putting the pieces together: copy, images and analytics

After selecting a theme, we did our due diligence on keyword research to optimize the site for search engine optimization (SEO). We then set to work on writing the copy and partnered with a local photographer to take photos of the condominiums to include on the new site. To top it all off, we also helped our client set up a Google Analytics account, register their site with Google’s Search Console and create a Google My Business page to help Palisades Estates see how their website is performing, as well as to help them show up higher in local results.


Helping our client put their best foot forward online

The result? A beautiful website that not only reflects the stylish and beautiful condo homes that Palisades Estates has to offer, but also increases visibility and makes it easier for people to ask questions and schedule a tour.


Need help writing compelling copy for your website, boosting your organic search engine ranking with SEO or redesigning your website? Tell us about your project—we’d love to help!


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