Creating a fully integrated marketing campaign for a local law firm
The Challenge
Di Renzo & Bomier, a law firm with roots in the Fox Valley region in Wisconsin for nearly 70 years, had been using a vertical marketing agency that provided the law firm only with TV advertising in its marketing mix and lacked the responsiveness Di Renzo & Bomier wanted in a marketing communications partner.
The Solution
In March 2021, Di Renzo & Bomier awarded their marketing responsibilities to Writing by Design, a local marketing agency based in Appleton, Wisconsin, with an expected takeover date of June 1, 2021. Through a lengthy onboarding process, which included industry research, assembling a team of digital advertising, writing, TV production and billboard experts, and developing an interim brand positioning strategy, Writing by Design developed an integrated marketing campaign to gain more brand awareness and law firm clients.
The campaign included:
TV ad script writing and production
Brand positioning strategy
Digital advertising
Billboards
Website copywriting and design
Social media content and advertising
The Results
Since the launch of the campaign in June 2021, early performance indicators reveal the strategy and integrated marketing campaign set forth by Writing by Design is producing results for this nearby law firm. Di Renzo & Bomier has seen a 61.2% MoM increase in website traffic, and a 266% YoY increase! Additionally, the digital ads developed by Writing by Design are outperforming national averages, twice the average for social media ads and 10-20 times higher for display and retargeting ads.
With these initial incremental gains and ongoing campaign optimization efforts, Di Renzo & Bomier is poised to outmaneuver competitors, expand market influence, and outperform their 2020 lead-to-conversion ratio.
Interested in learning more about the results of Di Renzo & Bomier’s initial campaign, or asking questions about your own campaigns and how Writing by Design can help?
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