Patti Purcell

Patti Purcell

President

Headshot of Patti Purcell, Writing by Design president

Certifications/Experience

Bachelor's degree in journalism

25+ years of marketing, writing and leadership experience

Skills

Concept Writing0%

Strategic Planning0%

Change Management Communications0%

Copywriting0%

Marketing0%

Public Relations0%

Product Marketing0%

Consumer Insights0%

CPG Marketer, Big Picture Thinker, Small Business Owner, Community Leader

 

Before establishing Writing by Design in 2006, Patti spent several years at Kimberly-Clark Corporation (KCC) as a marketing manager. She learned the ins-and-outs of launching new products before leaving KCC in 2001 to have her first child.

 

But she couldn’t stay away.

 

Her love of writing and sifting through mountains of insights to solidify one, single-minded idea into a well-written concept led her to launch Writing by Design.

 

Over the past 12+ years, Patti has used her passion for zeroing in on a Crystal Clear℠ message on accounts like Ziploc®, Mars Incorporated, Off!®, Pledge®, Trilliant® Food and Nutrition and Saudi Arabia-based Almarai to name a few.

 

Prior to jumping head first into the consumer-packaged goods world, Patti started her career in various marketing roles in the banking and finance industries.

 

When she’s not working, Patti enjoys volunteering in the community (especially at her sons’ school, St. Mary Catholic High School), golfing, and cheering on the Zephyrs, Badgers and Packers football teams.

Personal Interests

Oshkosh, Wis.

Sushi

Having too many open tabs

Coffee

Watching football with my boys

The Bachelor

Made to Stick

Too many to pick just one!