Patti Purcell

Patti Purcell


Headshot of Patti Purcell, Writing by Design president


Bachelor's degree in journalism

30+ years of marketing, writing and leadership experience


Concept Writing0%

Strategic Planning0%

Change Management Communications0%



Public Relations0%

Product Marketing0%

Consumer Insights0%

CPG Marketer, Big Picture Thinker, Small Business Owner, Community Leader


Before establishing Writing by Design in 2006, Patti spent several years at Kimberly-Clark Corporation (KCC) as a marketing manager. She learned the ins-and-outs of launching new products before leaving KCC in 2001 to have her first child.


But she couldn’t stay away from the thing she loved most: combining her marketing expertise with her passion for writing to solve business problems.


Her love of writing and sifting through mountains of insights to solidify one, single-minded idea into a well-written concept led her to launch Writing by Design.


Since 2006, Patti has used her passion for zeroing in on a Crystal Clear℠ message on accounts like GoodYear, KitchenAid and Saudi Arabia-based Almarai to name a few.


Prior to jumping head first into the consumer-packaged goods world, Patti started her career in various marketing roles in the banking and finance industries.


When she’s not working, Patti enjoys volunteering in the community (especially at her son’s school, St. Mary Catholic High School), golfing, and cheering on the Zephyrs, Badgers and Packers football teams.

Personal Interests

Hometown: Oshkosh, Wis.

Food: Sushi

Weakness: Having too many open tabs

Favorite Drink: Coffee

Favorite Place: Watching football with my boys

Favorite TV Show: The Bachelor

Favorite Book: Becoming Better Grownups

Favorite Blog/Website: Too many to pick just one!