Writer, Content Creator, Creative Problem Solver, Mentor
With experience in publishing, advertising, marketing and higher education, Jo brings two decades’ worth of expertise in marketing communications and client service to Writing by Design. She holds a bachelor’s degree in English and German and an M.F.A. in creative writing. She has lived and worked across four continents and most recently taught Professional Communications for Business Majors, Writing Content for the Web and English Composition at the postsecondary level—both in the classroom and online.
Jo has delivered results-focused copy and content writing for nonprofit, consumer packaged goods and business-to-business clients, creating content for everything from retail packaging to websites, from white papers to mobile game apps, from airport signage to slideshow presentations. She has been in on every phase of the process, from creative ideation to final proof.
While she knows that grammar and punctuation are indispensable to quality writing, Jo believes that a dependably good writer’s best strengths are insatiable curiosity, the ability to listen and the humility to recognize there is always much more to learn.
When she’s not working, Jo enjoys reading fiction, running, yoga, being outdoors and traveling as often as she can.