In a Word

WRITING BY DESIGN’S MARKETING AND INNOVATION BLOG 

 

As life-long learners, we are constantly collecting industry insights, researching trends for clients and discussing the latest brand moves to hit the newswire. 

 

And, like true scholars, we can’t wait to pass on what we’ve learned. Follow along each month as we cover topics in marketing, writing, innovation and more. 

 

Don’t miss a post…

In January, we moved into our newly rented and furnished space. We had our busiest Q1 to date and were poised to have our best year ever…until the world came screeching to a halt and COVID-19 sent us all home to work remotely.  Fast-forward nearly six......

When Moraine Park Technical College (MPTC) launched its “I Can” campaign, a fresh storytelling approach for marketing communications, Writing by Design took a deep dive into the college’s raw interview audio to write and produce radio ads. The goal of the ads was to speak......

“She really energizes others through her ongoing efforts to give back to our journalism community as well as to the broader community with her generous time and support,” said UWO Journalism Chair Sara Hansen. “She is very deserving of this honor.” Purcell said she hopes......

We’ll never truly know what it’s like, but we want to try to make a difference. To make tomorrow better. Want to help but don’t know what to do?We feel the same way. Here are a few ideas we came up with: Read/Listen White Fragility by......

When social distancing due to COVID-19 led St. Mary Catholic Schools in Neenah, Wisconsin, to switch from an in-person fundraiser, they turned to Writing by Design for assistance with their virtual event marketing. Zephyrfest, the Catholic schools’ largest annual fundraiser, had been planned for May......

Before the novel coronavirus was unleashed on the world, you may have been an accountant. Or a math teacher. Or a musician. Or a beautician. But today, we are all writers. The pandemic has made it so by erasing our pages and demanding that we fill them anew with a fresh narrative of our futures....

Spring is on its way—which means it’s a perfect time to spruce up your marketing strategy and get your communications spring break ready. Sharpen your marketing skills this season by learning a thing or two from those preparing for a highly anticipated week of warm,......