In a Word

WRITING BY DESIGN’S MARKETING AND INNOVATION BLOG 

 

As life-long learners, we are constantly collecting industry insights, researching trends for clients and discussing the latest brand moves to hit the newswire. 

 

And, like true scholars, we can’t wait to pass on what we’ve learned. Follow along each month as we cover topics in marketing, writing, innovation and more. 

 

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This summer Writing by Design welcomed interns Keegan Mains and Abriela (Abie) Thiel to the team. While providing new perspective and diving into various projects throughout the agency, both interns brought enthusiasm and positivity to Writing by Design during their summer experience....

Like the phrase suggests, integrated marketing campaigns or integrated marketing communications (IMC) are an approach to marketing that uses similar messaging in several tactical forms and channels to reach a large, yet very targeted audience, with cohesive themes and messages.  In an integrated marketing campaign, no matter the channel a consumer is......

Good writing is a skill encompassing more than just a keen knowledge of language and stringing words together. Great writing is grounded in research, insight, strategy and an understanding of communication. ...

It’s no secret that companies—especially manufacturing companies—love their advertising claims. As concept writers, we have strong ideas about the best approach to developing claims. Here are a few tips for developing advertising claims that stand out from the crowd....

As a marketer, it’s your job to keep a finger on the pulse of an ever-changing media landscape. Knowing where and how your target audience is consuming content can help you develop targeted campaigns to reach them. One of the biggest media consumption trends shaping......