As life-long learners, we are constantly collecting industry insights, researching trends for clients and discussing the latest brand moves to hit the newswire.
And, like true scholars, we can’t wait to pass on what we’ve learned. Follow along each month as we cover topics in marketing, writing, innovation and more.
“She really energizes others through her ongoing efforts to give back to our journalism community as well as to the broader community with her generous time and support,” said UWO Journalism Chair Sara Hansen. “She is very deserving of this honor.” Purcell said she hopes......
In a time when physical human connection is limited and challenge after challenge arises, consumers are seeking and rewarding brands doing good....
We’ll never truly know what it’s like, but we want to try to make a difference. To make tomorrow better. Want to help but don’t know what to do?We feel the same way. Here are a few ideas we came up with: Read/Listen White Fragility by......
Appleton-based marketing agency Writing by Design recently won two Awards of Excellence and one Award of Distinction in the 26th Annual Communicator Awards for work it completed for three clients....
When social distancing due to COVID-19 led St. Mary Catholic Schools in Neenah, Wisconsin, to switch from an in-person fundraiser, they turned to Writing by Design for assistance with their virtual event marketing. Zephyrfest, the Catholic schools’ largest annual fundraiser, had been planned for May......
Before the novel coronavirus was unleashed on the world, you may have been an accountant. Or a math teacher. Or a musician. Or a beautician. But today, we are all writers. The pandemic has made it so by erasing our pages and demanding that we fill them anew with a fresh narrative of our futures....
Writing by Design earned one platinum, three gold and two honorable mentions in the 2020 Hermes Creative Awards competition for work it completed for three clients, as well as for its own marketing....
Spring is on its way—which means it’s a perfect time to spruce up your marketing strategy and get your communications spring break ready. Sharpen your marketing skills this season by learning a thing or two from those preparing for a highly anticipated week of warm,......
The global spread of the new coronavirus has organizations around the world scrambling to figure out what measures to take to prevent the introduction of COVID-19 into their workplaces. For many people, that means suddenly becoming remote workers. Not everyone embraces change with the same......
Valentine’s Day is drenched in human emotion. For one day a year, we celebrate love like it’s going out of style—and marketers take full advantage. On average, this Valentine’s Day consumers will spend $3.7 billion on an evening out, $2 billion on flowers, $4.7 billion......
Sunday was one of our favorite days of the year… the day big brands showcase their creativity through commercials cleverly written and produced for TV’s most-watched live event, reaching nearly 100 million people who tune in to watch the Big Game. In case you missed......
As the calendar rolled over to a bright, shiny new year, it ushered in an opportunity to reflect on commitments and approaches to getting things done—in life and in strategic marketing communications. Some of the biggest 2020 marketing trends reflect a collective urge to use......
