OUR CONCEPT EXPERTISE—YOUR CONFIDENCE TO START TESTING
Whether your concepts have been written by junior copywriters, engineers or experienced product marketers, it may be time for a second set of eyes on them—and sharp ones at that. Drawing on our years of concept writing expertise and experience as marketers, we’ll review your concepts from the point of view of a consumer who doesn’t live and breathe your brand and product every day.
We treat your work as if it were our own.
Our 5-Facet℠ review service puts your writing under the same microscope we use to evaluate our own work. Similar to the five-point inspection for your car, our reviews include a structured rubric to ensure your concepts are CrystalClear℠. In 24-48 hours, we’ll provide you with feedback on how to improve your concepts so you can get the green light in product testing and move ahead in the innovation funnel.