Marketing Communications

After years of planning and rigorous testing, you’ve perfected your product or service and delivered a shiny new offering to the marketplace. You expected your customers to line up…to swarm for this latest innovation, but instead you were met with crickets. According to Harvard Business School...

Like the phrase suggests, integrated marketing campaigns or integrated marketing communications (IMC) are an approach to marketing that uses similar messaging in several tactical forms and channels to reach a large, yet very targeted audience, with cohesive themes and messages.  In an integrated marketing campaign, no matter the channel a consumer is reached,...

Internal communications are often the most underutilized piece in building a strong organization and culture. While the tactics, like newsletters, articles, emails, meetings, training sessions, instant messages, etc. may vary, and the channels, like an intranet, posters, post cards, meeting invites and phone calls, vary...