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Author Archives: Peter Tolly

In a Word

Early consumer input helps new product ideas grow faster

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Image of a person's head with a lightbulb inside to represent the creative new product ideas that can result from a co-creation session and professional concept writing services

One way companies can improve speed to market is by involving consumers early in new product innovation so that their input guides the entire process, especially concept writing. Starting at square one with fresh consumer feedback helps companies develop compelling new product concepts from the get-go, enabling them to unlock launch gates faster.

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Names with benefits can boost qualitative testing

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Product names send us a carefully constructed, albeit subtle, message about a brand. That’s why CPG companies often call upon Writing by Design early in the innovation process to help zero in on the new product name that will inform branding efforts down the road. Sometimes, the goal is to choose a name that not only reflects but also capitalizes on the consumer benefit of the new product.

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What color are your communications?

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Pantone color of the year Greenery

The growth and invigoration we experience each year in springtime is something we try to keep rolling all year round at Writing by Design. Using communications as crisp and enticing as a sunny spring day, it’s our mission to breathe new life into our clients’ ideas so they can blossom and turn, well… green. Catch my drift?

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Four communication tips to win the hearts of your consumers

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Four communication tips to win the hearts of your consumers a photo of a person writing with a heart overlaid

February is a “lovely” time of year. With Valentine’s Day just around the corner, many people are putting a little more energy into nurturing their romantic relationships. What better time to give your consumers some extra attention, too? Just like with romance, strong communication is a tried-and-true way to create a close bond with your […]

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