01 Apr 7 Tips to Spring Clean Your Website
Your company’s website is a significant part of your business. It helps you relay information to prospects and customers and bring in leads. If you do it right then it’ll likely also increase your sales and help you grow your business.
There’s no better time than spring to do a little cleaning of your website and make it more functional and appealing. It’s better to get in front of it than to wait until something breaks. Search engines love a website that’s taken care of and you’ll be rewarded for your hard work. The following tips will help you know what to focus on as you spring clean your website.
1. Update Old Content
Increase your rankings on Google and other search engines by updating your old content. Even if you believe your content is top-notch, it’s still vital that you do some cleaning up.
So, how do you approach this task? You essentially have three options. You can keep it, delete it or you can merge it. What you do depends upon your content.
Keep in mind that your most important articles should never contain any outdated information. Don’t be afraid to delete articles that were published to make announcements or advertise events that are no longer applicable. Finally, consider merging articles that cover similar topics and can be combined into one piece.
Take time to make sure your headlines are all around eight words and no more than 70 characters so the full headline fits on search engine results pages. Update any links that may be broken, any details that are out of date, check for spelling and grammar mistakes, and change the publish date to today’s date so users see your content has been updated.
2. Keep your Content Management System Updated
WordPress, Weebly, Wix, SquareSpace, Joomla, Drupal—no matter your choice of content management system (CMS), it’s important to regularly check for and make system updates on your website. You can better maintain your site and ensure functionality and stronger security when you invest time in updating your theme and plugins, for example.
Theme updates often offer new features and security patches you’ll want to ensure you have. As for plugins, not only update the ones you use but also delete the ones you don’t use. Your website will operate more smoothly and likely run faster too. Be sure to back up your website before running any updates.
3. Correct and Update Broken Links
Along with spelling errors, there’s nothing more frustrating than wanting to click a link to get more information only for it to go nowhere or give you an error message. Broken links not only make for a poor user experience but also hurt your SEO.
Take time to correct and update any broken links. You can do this manually, going page by page and blog post by blog post and click on each link to make sure it takes users where you want it to go. There are also tools available to help you find and fix broken links so you’re sure to get them all.
4. Do Some Testing
Another website spring cleaning idea that will help you have a better and more professional website is to do some testing. It includes both testing your site’s speed and also testing it for mobile friendliness. Site speed is a significant factor in determining how search engines view your site. Google has a free tool you can use to check the speed.
With many consumers using their phones to research companies and make purchases, you want to confirm your website is user-friendly and easy to use across all devices. If you’re making a big change in appearance or functionality on your site, make sure you invest in a mobile-optimized site, which means your site not only works well on smaller devices, but the user experience on mobile devices has been carefully planned and designed.
5. Pay Attention To Your Images
When it comes to SEO and the visual appeal of your site, images matter too. Alt tags and descriptive file names should be included on all image files you have posted on your site. Search engines—and website visitors using a screen reader—use this information to understand what the picture is when crawling your site. It’s an even more critical step to complete if your images have text in them.
In addition to alt tags and descriptions, you should also optimize your image file sizes. It’s an opportunity to boost your site’s speed. Be mindful of how large your image is when you’re uploading it initially as well.
6. Comb through Comments
You might also want to take the time to comb through any outstanding comments on your site. You may have some sitting on the backend waiting for approval or others that should be flagged as spam. Get rid of these and go through and respond to any comments you may have missed previously.
7. Check for Errors and Spelling Mistakes
A website that has errors and spelling mistakes won’t be taken seriously by users. Consumers are paying attention and want to do business with a company that attends to these types of details. Now is a good time to spell check your entire site and fix any issues or misspellings.
You want your brand to appear polished and position your organization as the expert. It’ll be hard for anyone to believe what you’re saying if you have typos on your website. It’s best to spell check your site manually as well as use spell-checking tools.
Reap the Benefits of a Freshly Cleaned Virtual House
You now have the information you need to get started spring cleaning your website. The rewards that come from doing so are worth your efforts when it comes to SEO, boosting your rankings and putting your best foot forward to potential customers. Implement these tips and you’ll be on your way to ensuring your website stands out among all the noise and offers a positive and rewarding user-experience. Too much on your plate? Let us do some website spring cleaning for you. Whether you want us to do a full website review and tune-up, or simply write some fresh blog content, we can help.
Katie Carlson is a seasoned professional with skills and experience in blogging and writing, education and training, event planning, social media, technology, marketing, and customer service. Katie enjoys applying her creativity to writing and blogging for a variety of clients and her writing and expertise covers a wide range of topics. Katie has been published on websites such as MarketingProfs, SheKnows, and Thought Catalog.
In her free time, she loves exercising, cooking, reading, traveling, having dinner with friends and family, and of course, managing her blog. She created The Social Being721 to make sure she practices what she preaches and takes time each day to reflect and give thanks and gratitude for the very special moments in life. She thought she’d have some fun doing it and share content her readers can connect with and embrace. Inspiration, laughter, and human connections keep Katie grounded and motivated. She’s always hungry to learn and grow!