26 Jan Writing by Design Offers First-Ever Virtual Learning Opportunity
We are excited to offer our first-ever virtual learning opportunity on Thursday, January 28, 2021, which will provide attendees with a free, fast-paced, 30-minute stand-up session challenging the status quo on new product launch research.
Thursday, January 28, 2021 | 2 – 2:30 p.m. CST
Registration is currently closed. Please check back soon for access to the recording.
Building a Better Bridge to In-Market Results
Presented by Patti Purcell, president and founder of Writing by Design, the session, Building a Bridge to Better In-Market Results, will help attendees learn about the best investment companies can make when getting product launches ready this year.
You are likely planning on spending lots of money on qualitative and quantitative research this year to get your new products ready for their next phase prior to launching them. But despite a big budget behind your research, your new product can still fail in market — even if it gets high purchase interest scores. Find out why at this free, fast-paced event. Patti will share examples of watch-outs for product marketers and researchers and tips on how to improve your research results and optimize your budget.
In less than 30 minutes you’ll learn:
- The role the concept plays in a successful launch.
- Examples of products that succeeded in concept but struggled at launch.
- What mistakes to avoid in testing to ensure in-market sales match what you tested.
- Key things to think about when planning your innovation research in 2021 and beyond.