08 Nov Writing by Design Earns Two 2019 Davey Awards
Local marketing agency recognized for innovative and cost-effective video production
Appleton-based marketing agency Writing by Design recently won two Silver Awards as part of the 15th Annual Davey Awards. The recognition was earned for video work completed for its client, QualVault, and bringing the company to six marketing awards won in 2019.
Writing by Design received Silver Awards in both the Craft Categories-Best Writing and Online Film & Video-Information category for their creative approach to developing an online explainer video introducing QualVault’s new video clipping service, an innovative, qualitative research asset management tool intended primarily for focus group research.
The video, animated entirely in Microsoft PowerPoint, allowed Chicago-based QualVault to visually demonstrate its features and benefits to consumers without the expenses typically associated with a professional explainer video.
“Good video starts with a great script, so we started there and built the rest around it,” Patti Purcell, president of Writing by Design, said. “We are stewards of our clients’ budgets and always find ways to do more with less, without compromising quality.”
The international competition is judged by the Academy of Interactive & Visual Arts, an invitation-only group of professionals from acclaimed media, communications, advertising, creative and marketing firms. Focusing its evaluation on intelligent, out-of-the-box thinking and exceptional execution, the Davey Awards is designed for smaller agencies by giving them a chance to compete on a level playing field by recognizing achievements derived from big ideas, rather than big budgets.
“We had an instant connection with the QualVault team when we met them at a Qualitative Research Consultants Association (QRCA) conference last year,” Purcell said. “Besides having a shared connection to the Midwest region, our intimate knowledge of focus groups from our concept writing experience convinced them to choose us to help tell their story.”
“Ultimately, we were able to deliver an innovative, smart solution for their new product launch without breaking the bank,” Purcell added.
View all the award recipients at daveyawards.com.
Founded in 2006, Writing by Design is an award-winning marketing communications agency that partners with local, national and international clients of all sizes. Services range from developing marketing strategy and ideation to copywriting, design and digital, and serving as an extension of in-house marketing teams. As one of only a few agencies in the U.S. providing specialized concept writing services for Consumer Packaged Goods (CPG) companies, Writing by Design also helps Fortune 500 companies launch innovative new products. Learn more at writingbydesignllc.com.