Writing by Design Earns Two Gold Hermes Awards

Writing by Design Earns Two Gold Hermes Awards

Local marketing agency receives awards for radio, print and social media work

Hermes Creative Awards 2019 Gold Winner

Appleton-based marketing agency Writing by Design recently won two gold awards and one honorable mention in the 2019 Hermes Creative Awards competition for work it completed for three clients.

The international competition administered by the Association of Marketing and Communications Professionals is designed for creative professionals involved in concept, writing and design of traditional and emerging media.

“I am just so proud of our small-but-mighty team for earning not one, but two gold Hermes Awards,” Patti Purcell, president of Writing by Design, said. “We were able to earn gold awards right alongside corporate marketing departments, PR firms, advertising agencies, design firms, production companies and freelancers. We strategically hire a small team of experienced marketers, and it shows!”

Writing by Design earned a gold award in the Electronic Media / Social Media / Interactive Media | Audio category for the applicant-boosting radio ads they developed for Moraine Park Technical College. Writing by Design held brainstorming sessions, developed scripts, sourced voice talent and partnered with a production company to produce fresh, new radio commercials to build Moraine Park’s brand, raise awareness of their educational offerings and, ultimately, attract new students.

For its work with QualVault, a Chicago-based company that provides marketers with a qualitative asset management tool, Writing by Design earned a gold award in the Print Media | Marketing Collateral/Branding | Specialty Item category. The award-winning work took a creative twist on a print piece by making it an interactive cube. The unique shape made it stand out and gave consumers a reason to engage with the piece through more than just reading, but physically flipping (or rolling) the cube from one side to the next.

Writing by Design also earned an honorable mention in the Pro Bono category for its awareness-building social media campaign for local nonprofit Learn 2 Fish With Us.

More than 6,000 entries were submitted for the 2019 Hermes Awards competition. View all the award recipients at hermesawards.com.

Founded in 2006, Writing by Design is an award-winning marketing communications agency that partners with local, national and international clients of all sizes. Services range from developing marketing strategy and ideation to copywriting, design and digital, and serving as an extension of in-house marketing teams. As one of only a few agencies in the U.S. providing specialized concept writing services for Consumer Packaged Goods (CPG) companies, Writing by Design also helps Fortune 500 companies launch innovative new products. Learn more at writingbydesignllc.com.