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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Writing by Design to host free, communications workshop.

Young Business woman presenting to her colleagues

Check boxes: yes, maybe, no or not at all.Is your business sending

forgettable or memorable messages?

Writing by Design is pleased to be offering a free workshop through UW Oshkosh’s Alta Resources Center for Entrepreneurship and Innovation. Join us for one hour and learn to spot the difference between poor and persuasive communications using the same tools professional writers use to evaluate effective writing.

UW Oshkosh logoAlta Resources Center for Entrepreneurship and Innovation


Wednesday, November 4, 8-9 a.m.


UW Oshkosh Alumni Center, 625 Pearl Ave., Oshkosh, WI 54901

Who should attend

Marketing managers and business owners


Sign up here


This is NOT a “how-to” writing course to teach you how to write better, but a workshop that will give managers and business owners tools to increase their confidence in reviewing future communications.

In one hour, we will show you:

-Examples of “muddy-water” writing

-Examples of writing without a purpose

-Examples of features-only writing and why to avoid it

-Actual examples of effective and ineffective communications in business


Want to know if your communications are

forgettable or memorable?

Willing to share a writing sample? Our professional writers will offer constructive feedback on one of your company’s communication pieces (emails, letters, website copy and more!) and let you know how you’re doing. Results can be shared with the class or provided to you directly. Attendees can send their company piece to [email protected] by October 31st and we will provide you with a written review on the day of the workshop.


Owner and Principle, Patti PurcellCommunications Specialist, Peter Tolly

Writing by Design Owner and Principal, Patti Purcell, will lead the workshop along with Communications Specialist, Peter Tolly. Click here to learn more about the presenters.


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