Writing by Design | Full-service marketing agency

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Writing by Design celebrated 15 years in business in October 2021

Strategy

The foundation of every project.

Start with a Plan

Communications

Your story, told strategically.

Share your Story

Creative

Messaging enhanced with visuals and sound.

Activate your Brand

Innovation

Our new product concept writing niche.

Unlock Launch Gates

Let our portfolio do the talking.

Captivating Target Audiences with Social Media

Featured, Public Relations, Social Media

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Unboxing fresh concepts with collaboration

copywriting, Featured, Project Management

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Navigating change with CrystalClear℠ Communications

Change Management, Featured, Innovation

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Helping a London-based, start-up market research firm prepare for a international launch

copywriting, Featured, SEO Copywriting

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Bringing Bourbon Street to corporate halls with a Mardi Gras-themed event

Change Management, Featured, Graphic Design

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Educational Materials Help Small Businesses Bounce Back from COVID-19

Animation, Featured, Graphic Design, Project Management, Script Writing, Video

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Helping LiftFund Prepare Entrepreneurs for Challenges

Animation, Benefit Visualizations, Concept Writing, Featured, Script Writing, Video

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Concept writing work for a new product launch in the infant care category

Using Ideation and Concept Writing to Birth New Product Ideas

Concept Writing, Featured, Innovation

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Michigan Center for Oral Surgery Branding and Positioning Work

Developing and Testing New Branding and Positioning with a Strategy-First Approach

Concept Writing, Featured, Graphic Design, Marketing Planning, Project Management

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Serious strategy at your fingertips.

Our experience and approach help us keep our services efficient and effective for busy marketing and innovation teams. Learn more about what makes us different.

Don’t take our word for it, listen to our clients.

Have you worked with us before? Click to leave a review!

Solutions as multifaceted as our clients.

With no shortage of resources and creativity, Writing by Design can provide marketing solutions for any-sized company!

In A Word: Writing by Design’s Marketing and Innovation Blog

Follow along each month as we cover topics in marketing, writing, innovation and more. Don’t miss a blog post—subscribe to our monthly newsletters.

New Product Concepts: How Developing Clear Concepts Can Lead to In-Market Success
You've been incredibly thorough in the way you talk about your new product, but your ideas keep going down the drain. Click to learn what the consumer really wants —and needs—to know about your new pr
Patti Purcell
19 January, 2022
The ABCs of Good Concept Writing
In some recent new product concept writing assignments, I’ve discovered that there seems to be a lot of confusion from company to company around some of the ABCs necessary for building a good concept.
Patti Purcell
21 December, 2021
Improving Sales: Why is no one buying my new product or service?
After years of planning and rigorous testing, you’ve perfected your product or service and delivered a shiny new offering to the marketplace. You expected your customers to line up…to swarm for this l
Patti Purcell
15 November, 2021