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General Business Writing
Day-to-day writing that sells.

Writing by Design can provide targeted, strategic language for your writing project. We cater our writing style to the unique demands of your business, and most importantly, we keep marketing in mind.

Writing by Design understands strategy. And branding. And integrated marketing communications. Whether they’ve needed simple taglines, radio commercials or fresh language for a successful product launch, clients have relied on Writing by Design to “write it right” since 2006.

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Web Content

Fresh content that’s search engine friendly.

A keyboard with a blue button - SearchKeeping your website fresh with relevant content can mean the difference between coming up first or last on a search engine’s list. Today more than ever, companies are utilizing outside writers to help deliver that content in a variety of ways.

We offer professional writing services to help you develop Crystal Clear™ website content that keeps your customers coming back for more. We combine SEO (search engine optimization) best practices with strategic marketing to breathe new life into your website content.

Whether you want to blend our marketing know-how and SEO copywriting to improve your rank in search results like Tri City Glass & Door, or you’re looking for help writing blog posts and landing page content like Verve, a Credit Union, Writing by Design can help!

Writing by Designed partnered with a local web design firm as the copywriting arm for the Tri City Glass & Door website redesign.

       

Verve, a Credit Union, partnered with Writing by Design for copywriting services, including landing pages and blog posts.

 

Request an estimate

Radio & TV Ads

Writing for results in 30 seconds or less.

Radio is an often overlooked and powerful marketing tool. More than 78 million people listen to Pandora each month, Spotify has more than 50 million subscribers and more than 93 percent of Americans listen to AM/FM radio at least six times a week, making it the platform with the most reach.

Whether you are looking to increase brand awareness or improve sales in a targeted, geographic area, broadcast radio, online audio and TV ads can help you achieve your goals.

Many radio and TV stations offer free copywriting/production when you purchase air-time with them, but how good are their copywriters, and do they understand your marketing plan?

To see results, you need radio and TV ad scripts that deliver a consistent and branded message in the marketplace. Writing by Design can help you develop strategic, marketing-minded online, radio and TV commercials, all for a reasonable, flat fee.

Give us a try today—request an estimate.

Video Services

Turn your next video project into a more compelling, visual story.

Click to watch the Café Turino video

Writing by Design partnered with Northcoast Productions to produce a series of product videos for Trilliant® Foods. Take a look at the Café Turino video to see how a Crystal Clear™ script can energize your marketing efforts.

From online product demos to social media marketing to TV commercials, videos are crucial to the success of your marketing plan and are a great way to engage your audience.

But getting from the “we should have a video for this” stage to producing and sharing your video with the world can be challenging. Good planning is the key—planning that’s grounded in marketing strategy and starts with a well-written script so you can get the whole production team on the same page.

Whether you are looking for a low-cost, interview-style video that helps tell your story, or a high-quality TV commercial, online product demo, tutorial, training or explainer video, Writing by Design can help make sure your mini-blockbuster engages your audience and drives business objectives with our Crystal Clear™ video script writing services.

Click to watch the Learn 2 Fish With Us video

Writing by Design teamed up with videographer/editor, Jason Vincent, to create a video to capture Learn 2 Fish With Us’s passion for bringing families together to learn the sport of fishing. Writing by Design drafted an outline, prepared interview questions to guide the spokespeople and provided onsite assistance during the video shoot.

We can help you bring your story to life through our preferred partnership with Northcoast Productions, an award-winning video production company located in Green Bay, Wisconsin. Led by former Walt Disney Studios executive, producer, director and writer, Jay Schillinger, Northcoast Productions brings state-of-the-art, 4K video solutions and his L.A. quality and experience to clients right here in Wisconsin.

Or, Writing by Design can even help write, shoot and edit more functional, cost-efficient videos you may want to use internally for training or company announcements for a fraction of the cost of a 4K video solution.

Get your video marketing up and running with Writing by Design—request an estimate

Media Releases

Let’s get the word out about your company.

Consumers crave content that’s original, useful, entertaining and something they stumbled upon on their own (versus a paid ad). Enter the media release.

Also known as a press or news release, a media release is not only a great opportunity to get your message out for free, but it’s also a way to connect with your audience.

Writing by Design can help you write a properly-formatted media release with a compelling news angle to make your story idea attractive to an editor or TV station. Or, if you belong to an organization that includes publication space in their newsletter or magazine, we can help you write a Crystal Clear™ profile, news or feature story.

Request an estimate

Ghost Writing

Let us help you sound good. Really good!

Screenshot of F.C. Dadson's whitepaper

Need help with a speech? Looking to showcase your expertise in a white paper? Need to update your team’s bios? Or, maybe you want to engage your consumers through a blog or email marketing campaign.

Writing by Design has extensive experience writing all of these and more using our years of marketing experience and keen eye for strategy. With our ghostwriting services, you reap the benefits of compelling, results-oriented communications. View a WBD Whitepaper Sample

Find out how we can help you connect with your target audience better with professional ghost writing for your next big project. Request an estimate

 

Presentations

Image of a woman at a podium presentingGive a presentation they’ll remember!

The audience may change–prospective clients, internal or external stakeholders, new employees, conference keynote attendees or website visitors–but the goal is the same: to leave a lasting impression. Writing by Design is here to help bring your presentations to life.

You don’t need to be a PowerPoint Expert

We offer a variety of professional PowerPoint presentation services to meet your needs, from a fully automated presentation with a voiceover, which plays like video, to a presentation with a few animations and embedded videos, to something in between.

A consistent impression no matter the speaking style

Some of your team members may love presenting and have a very off-the-cuff presentation style, while others may like structure and lean (heavily) on a PowerPointand that’s OK!

Writing by Design offers Crystal Clear™ PowerPoint design services to create an easy to use presentation for all comfort levels, giving you peace of mind knowing your audience is receiving the same message no matter who the presenter is.

Take your presentation to the next level

Let us help you combine compelling content with an engaging presentation design to leave a lasting impression on your audience. Get started today–request a quote.

Request a Referral

Want to talk with someone who has used Writing by Design for quantitative testing? Just give us your name and contact information and we’ll provide you with a referral from a company we’ve done business with that you can talk to.

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