Get from ideation to the marketplace faster and with fewer failed attempts through tightly-focused, compelling new product concepts. Since 2006, Writing by Design has proven success assisting national and international CPGs through qualitative and quantitative stages by delivering Crystal Clear™ concepts every time. View client case studies.
We can help you sift through prior research to develop single-minded concepts that tap into consumer insights and maximize your new product ideas.
By focusing on consumer benefits and strong reasons to believe (RTBs), we help companies like yours create unique concepts perfect for receiving consumer feedback via focus groups, one-on-ones or online qualitative research.
Want to talk with someone who has used Writing by Design for quantitative testing? Just give us your name and contact information and we’ll provide you with a referral from a company we’ve done business with that you can talk to.