Writing by Design’s concept writing is designed to get CPG companies from ideation to launch more quickly and with fewer failed attempts using our proprietary tools.
Using our Concept Blueprint™ Tool, we can help you sift through prior research and develop single-minded concepts that tap into consumer insights and maximize your new product ideas.
By focusing on consumer benefits and strong reasons to believe (RTBs), we help companies like yours create unique concepts perfect for receiving consumer feedback via focus groups, one-on-ones or online qualitative research.
Want to talk with someone who has used Writing by Design for quantitative testing? Just give us your name and contact information and we’ll provide you with a referral from a company we’ve done business with that you can talk to.