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Tag: professional business writing
In a Word

A word about… creating lovable communications

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A card that says "I love writing" among candy hearts

It’s almost Valentine’s Day, and with the new year in full swing and 2016 projects well underway, now’s a great time to rekindle your love for excellent marketing communications. Here are three tips to help you write communications your consumers won’t be able to resist reading. 1. Muddy messaging vs. Crystal Clear™ communications. Be on […]

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A word about… video journalism.

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With YouTube ranked as the second largest search engine after Google, video journalism is clearly on the rise as businesses search for effective ways to engage consumers on their websites. Whether you’re writing a blog post or recording a promotional video, the principles of good storytelling remain the same. You still have to tell a […]

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Writing by Design to host free, communications workshop.

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Young Business woman presenting to her colleagues

Is your business sending forgettable or memorable messages? Writing by Design is pleased to be offering a free workshop through UW Oshkosh’s Alta Resources Center for Entrepreneurship and Innovation. Join us for one hour and learn to spot the difference between poor and persuasive communications using the same tools professional writers use to evaluate effective […]

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A word about… storytelling.

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Teacher Reading Story To Elementary School Pupils

Remember the days of sitting cross-legged on the classroom floor, completely absorbed as your grade school teacher read a story aloud? Storytelling is a powerful tool of engagement—for all ages—and it’s the basis for good business communications, too. Each of your communications is an opportunity to engage your audience like that cross-legged child who just […]

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A word about… angling for an angle.

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A fishing hook catches the news.

A local nonprofit, Learn 2 Fish with Us, recently called upon our media release services for some help publicizing an upcoming event. Committed to educating and inspiring beginner and experienced anglers, Learn 2 Fish with Us was about to host 300+ youth and family members at Family Fishing Day in Oshkosh. Discussing the event with […]

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A word about… blogging for your bottom line.

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Blog for your bottom line.

Here’s a blog post about blogging… and how strategically written posts can become another tool to help you accomplish your company goals. Let’s start with search engine optimization (SEO), the holy grail of online marketing. Making sure your site appears when consumers use relevant keywords in an online search is regarded as the baseline for […]

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A word about… meat & potatoes.

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In today’s digital world, your company’s website is the hub of your marketing strategy, and it’s no wonder that businesses commit a great deal of their resources toward maintaining a cutting-edge, online presence. Everyone knows that “content is king.” While cutting-edge design is an important aspect of your website, we believe the words that appear […]

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