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Tag: marketing communications writing
In a Word

Are white papers even relevant anymore?

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Connecting with your audience in a meaningful way is at the heart of every marketer’s goals. In the early 2000s, white papers were a staple in marketing and sales strategies. Whether or not a white paper is a good choice for you depends on your marketing goals, and, of course, the execution—or writing—of your white paper.

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What color are your communications?

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Pantone color of the year Greenery

The growth and invigoration we experience each year in springtime is something we try to keep rolling all year round at Writing by Design. Using communications as crisp and enticing as a sunny spring day, it’s our mission to breathe new life into our clients’ ideas so they can blossom and turn, well… green. Catch my drift?

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A word about… creating lovable communications

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A card that says "I love writing" among candy hearts

It’s almost Valentine’s Day, and with the new year in full swing and 2016 projects well underway, now’s a great time to rekindle your love for excellent marketing communications. Here are three tips to help you write communications your consumers won’t be able to resist reading. 1. Muddy messaging vs. Crystal Clear™ communications. Be on […]

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A word about… video journalism.

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With YouTube ranked as the second largest search engine after Google, video journalism is clearly on the rise as businesses search for effective ways to engage consumers on their websites. Whether you’re writing a blog post or recording a promotional video, the principles of good storytelling remain the same. You still have to tell a […]

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Writing by Design to host free, communications workshop.

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Young Business woman presenting to her colleagues

Is your business sending forgettable or memorable messages? Writing by Design is pleased to be offering a free workshop through UW Oshkosh’s Alta Resources Center for Entrepreneurship and Innovation. Join us for one hour and learn to spot the difference between poor and persuasive communications using the same tools professional writers use to evaluate effective […]

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