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Tag: ghost writing
In a Word

A word about… storytelling.

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Teacher Reading Story To Elementary School Pupils

Remember the days of sitting cross-legged on the classroom floor, completely absorbed as your grade school teacher read a story aloud? Storytelling is a powerful tool of engagement—for all ages—and it’s the basis for good business communications, too. Each of your communications is an opportunity to engage your audience like that cross-legged child who just […]

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A word about… blogging for your bottom line.

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Blog for your bottom line.

Here’s a blog post about blogging… and how strategically written posts can become another tool to help you accomplish your company goals. Let’s start with search engine optimization (SEO), the holy grail of online marketing. Making sure your site appears when consumers use relevant keywords in an online search is regarded as the baseline for […]

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