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Tag: content marketing
In a Word

Four communication tips to win the hearts of your consumers

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Four communication tips to win the hearts of your consumers a photo of a person writing with a heart overlaid

February is a “lovely” time of year. With Valentine’s Day just around the corner, many people are putting a little more energy into nurturing their romantic relationships. What better time to give your consumers some extra attention, too? Just like with romance, strong communication is a tried-and-true way to create a close bond with your […]

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A word about… creating lovable communications

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A card that says "I love writing" among candy hearts

It’s almost Valentine’s Day, and with the new year in full swing and 2016 projects well underway, now’s a great time to rekindle your love for excellent marketing communications. Here are three tips to help you write communications your consumers won’t be able to resist reading. 1. Muddy messaging vs. Crystal Clear™ communications. Be on […]

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A word about… storytelling.

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Teacher Reading Story To Elementary School Pupils

Remember the days of sitting cross-legged on the classroom floor, completely absorbed as your grade school teacher read a story aloud? Storytelling is a powerful tool of engagement—for all ages—and it’s the basis for good business communications, too. Each of your communications is an opportunity to engage your audience like that cross-legged child who just […]

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A word about… blogging for your bottom line.

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Blog for your bottom line.

Here’s a blog post about blogging… and how strategically written posts can become another tool to help you accomplish your company goals. Let’s start with search engine optimization (SEO), the holy grail of online marketing. Making sure your site appears when consumers use relevant keywords in an online search is regarded as the baseline for […]

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