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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Our Favorite Ads from the Big Game

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Yesterday was one of our favorite days of the year… the day big brands showcased their creativity through commercials cleverly written and produced for more than 100 million people who tuned into the Big Game. Here’s a look at some of our favorite commercials from the big game and what made them stand out in our eyes.

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5 Marketing Campaigns we Loved in 2018

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Top 2018 Marketing Campaigns

Let’s admit it, 2018 was a whirlwind. From Prince Harry getting married to the Laurel and Yanny debate (we’re at three Yannys and one who plugged her ears and refused to listen) the Winter Olympics, and the false missile alarm in Hawaii, it was hard to keep up!  There were so many new and exciting marketing campaigns in 2018 that we just had to take one more look. From inspiring to attention-grabbing to funny, check out the 2018 marketing […]

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19 Tips to Make Your Marketing Resolutions Stick in 2019

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Writing by Design Director of Communications, Tara Bryant, and President, Patti Purcell, talk to clients about their marketing goals

After the post-sugar rush subsides from the holiday celebrations, we get another surge of energy when we crack open a brand-spanking-new marketing plan! Whether you’re repeating last year’s strategies and tactics (because they were that awesome!) or rolling out a new plan for the year, check out these tips to help you reach your marketing resolutions.

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2018’s Lessons in Concepts

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Three concept writing lessons we learned in 2018 at Writing by Design

Just when we think every year will be a repeat of the prior year, we remind ourselves by taking time for reflection that there’s always something different, something to be learned. And more importantly, we remind ourselves that the market is always changing, as are the needs of our concept writing clients. Here’s a look at the top three things we learned this year.

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The Role of Claims in Concept Writing

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Photo of paper sailboats with one red one sailing in a different direction and text that says, "Developing claims that win with consumers"

It’s no secret that companies—especially manufacturing companies—love their advertising claims. As concept writers, we have strong ideas about the best approach to developing claims. Here are a few tips for developing advertising claims that stand out from the crowd.

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Ashley Statz Joins the Team

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Writing by Design is pleased to announce the hire of Ashley Statz as a creative specialist. Ashley will be responsible for designing marketing materials for clients, including presentations, email newsletters, print collateral and other digital marketing pieces. 

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