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In a Word
At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

The Role of Claims in Concept Writing

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Photo of paper sailboats with one red one sailing in a different direction and text that says, "Developing claims that win with consumers"

It’s no secret that companies—especially manufacturing companies—love their advertising claims. As concept writers, we have strong ideas about the best approach to developing claims. Here are a few tips for developing advertising claims that stand out from the crowd.

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Ashley Statz Joins the Team

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Writing by Design is pleased to announce the hire of Ashley Statz as a creative specialist. Ashley will be responsible for designing marketing materials for clients, including presentations, email newsletters, print collateral and other digital marketing pieces. 

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Celebrating 12 Years

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Writing by Design celebrates 12 years in business

What started as a passion… …turned into a vision that developed into a writing company and now, 12 years later, nearly a full-service marketing agency. Our mission is still the same: provide Crystal Clear℠ marketing communications for our clients. Thanks for coming along for the ride and supporting us! We couldn’t have done it without […]

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The Back-to-School Basics of Writing

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A photo of a stack of books and laptop.

The primary building blocks for writing new product concepts that persuade consumers, benefits and features, are also the same components we use to write about brands and companies in general. It’s worth reviewing how these essential pieces play out in sales-minded communications of all types.

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