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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Protecting Your New Product Launch with Proprietary Language

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When you’re getting ready to launch a new product, there are two key challenges. The first is figuring out how to describe what the product does and why people should care—in plain English. The second is trying to describe what the product does and why people should care—in a way that is unique and ownable so “me-too” products can’t easily take over your market share.

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Writing by Design Earns Three Communicator Awards

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Local marketing agency receives awards for radio and video work  Appleton-based marketing agency Writing by Design recently won an Award of Excellence and two Awards of Distinction in the 25th Annual Communicator Awards for work it completed for two clients. The international competition is judged by the Academy of Interactive & Visual Arts, an invitation-only group of […]

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