Local marketing agency receives awards for radio and video work
Appleton-based marketing agency Writing by Design recently won an Award of Excellence and two Awards of Distinction in the 25th Annual Communicator Awards for work it completed for two clients.
The international competition is judged by the Academy of Interactive & Visual Arts, an invitation-only group of professionals from acclaimed media, communications, advertising, creative and marketing firms. With more than 6,000 entries submitted from around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
Writing by Design received the competition’s highest honor, the Award of Excellence, in the Craft Categories-Writing for Audio for the applicant-boosting radio ads they developed for Moraine Park Technical College.
“When a good agency works alongside some good clients and we put our heads together, we can create something really special,” Patti Purcell, president of Writing by Design, said. “To be able to say that we won awards along with multi-million-dollar global companies like ESPN Films, Forbes Media, PepsiCo, and Publicis Sapient really shows the high caliber of the staff we have here at Writing by Design. I am so proud of our team of experienced and creative marketers who deliver award-winning work to our clients every day.”
In the Commercial Categories-Commercial for Audio, Writing by Design also earned an Award of Distinction for the Moraine Park radio ads. To develop the ads, Writing by Design held brainstorming sessions, developed scripts, sourced voice talent and partnered with a production company to produce fresh, new radio commercials to build Moraine Park’s brand, raise awareness of their educational offerings and, ultimately, attract new students.
For its work with QualVault, a Chicago-based company that provides marketers with a qualitative asset management tool, Writing by Design earned an Award of Distinction in the Craft Categories-Copywriting for Online Video. The award-winning team at Writing by Design took a creative approach to developing an online explainer video: it was developed completely in PowerPoint. The video allowed QualVault to quickly explain its offerings to consumers without the expenses associated with working with a video production company.
More than 6,000 entries were submitted for the 25th Annual Communicator Awards. View all the award recipients at communicatorawards.com.
Founded in 2006, Writing by Design is an award-winning marketing communications agency that partners with local, national and international clients of all sizes. Services range from developing marketing strategy and ideation to copywriting, design and digital, and serving as an extension of in-house marketing teams. As one of only a few agencies in the U.S. providing specialized concept writing services for Consumer Packaged Goods (CPG) companies, Writing by Design also helps Fortune 500 companies launch innovative new products. Learn more at writingbydesignllc.com.