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Archives: July 2018
In a Word

How my diet taught me to be a better writer

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Image of hamburger buns with books inside and words that say, "Food + Writing: Developing a healthy lifestyle and winning style guide"

What do diets have to do with marketing? The same principles you’d use to lose weight or establish a healthy lifestyle apply to your brand style guide. As with making lifestyle changes to improve your health, creating a style guide for your company’s writing starts (and never truly ends) with getting to know yourself (and your organization).

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