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Archives: June 2018
In a Word

Early consumer input helps new product ideas grow faster

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Image of a person's head with a lightbulb inside to represent the creative new product ideas that can result from a co-creation session and professional concept writing services

One way companies can improve speed to market is by involving consumers early in new product innovation so that their input guides the entire process, especially concept writing. Starting at square one with fresh consumer feedback helps companies develop compelling new product concepts from the get-go, enabling them to unlock launch gates faster.

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The Summer of Koinonia

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I first heard the word ‘koinonia’ sitting in church on a Sunday morning, which makes sense since the word’s primary definition according to Merriam-Webster is “the Christian fellowship or body of believers.” It’s also the word a kid from McKinney, Texas, spelled to win this year’s Scripps Spelling Bee.

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