You love your job, you put endless hours in at the office and on the road and you’re ready to take the next step in your career. So how do you get that next big promotion?
I googled, “how to get a raise” and the first tip came from the Wall Street Journal’s article titled How to Get a Raise. The WSJ says this, “You’ll want to be able to demonstrate that your presence adds value or makes the company more profitable.” So, how exactly do you do that?
- Identify weaknesses in your current new product launches
In the Consumer Packaged Goods (CPG) world, career advancement can be closely tied to how quickly and cost-effectively you can bring a new product to market. How fast you run the race to the launch gates is determined by how well your concepts perform in consumer testing.
You’ve already invested a lot of money in research and development, so we’re going to assume you’ve got a kickin’ new product. But why are you spending so much time—and money—testing and re-testing your new product concepts?
While it could be the questions you’ve developed or the respondents you’ve selected, chances are the answer lies in the story—or messaging—you’ve assigned to your new product.
- Make wise investments in your projects
Concept writing isn’t easy—it requires an eye for sifting through prior consumer insights, defining reasons to believe and zeroing in on benefits that resonate with consumers—and it’s often the most overlooked piece of a new product launch.
Whether you are up against the clock or understaffed, setting aside time to write concepts that resonate with consumers can be tough. Plus, writing is an art form that doesn’t come naturally to everyone.
Using our proprietary tools, Writing by Design gives CPGs the edge to develop single-minded concepts that tap into consumer insights, maximize your new product ideas and achieve successful purchase interest scores on quantitative tests like A.C. Nielsen BASES testing. Plus, we offer flat-fee project pricing, so you’ll not only receive Crystal Clear℠ concepts, you’ll see one price for your entire project—our guarantee that there are no fuzzy, “out-of-scope” surprises on your bill.
- Tell your boss all about it
Now that you’ve found—and eliminated—the barrier in your new product launches, don’t keep it a secret! Tell your boss all about how you found a professional concept writer and gained the successful purchase interest scores you needed in the first round of testing. Your boss is sure to be impressed!
Don’t take our word for it, listen to our clients
“We netted out with seven scoring concepts in the A.C. Nielsen BASES quantitative test thanks to Writing by Design. Our successful testing also helped play a role in a recent promotion I received. We couldn’t have asked for a better experience.” —Dustin Mack, R&D Manager at a Leading CPG Company
Think your brand could use a little help telling its story? Tell us about your project and let us help you get a green light on your new product launch!
Kayde Kempen joined the Writing by Design team in 2016 as a Communications and SEO Specialist and has a bachelor’s degree in journalism. She has written hundreds of blog posts and e-blasts, both for Writing by Design and its clients, is the lead content writer for Writing by Design’s website/SEO clients, and assists with press releases, concept writing, script writing and more. Prior to joining the Writing by Design team, she was an associate marketing manager for five years at the University of Wisconsin Oshkosh, where she lead nearly 90 website redesign projects, wrote for the University’s alumni magazine and news website, and wrote and managed a variety of print and digital marketing projects.