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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Visit us at the 2018 QRCA Conference in Arizona

Group training and skill development business education concept with many diverse hands holding a bunch of gears transferring the wheels to a human head made of cogs as a symbol of acquiring the tools for team learning.

We’re heading South Jan. 24–26 to the exhibitor hall at the Phoenix Marriott Tempe at The Buttes for the 2018 Qualitative Research Consultants Association (QRCA) annual conference.

This year’s conference theme is Elevate and Cultivate, and we are excited to hear keynotes, workshops and presentations on obtaining, identifying and reporting meaningful insights to bring brands closer to their consumers.

Check out the full schedule, and if you’re attending, be sure to visit our booth in the exhibitor hall during conference breaks. We’ll share how we partner with researchers and companies to get to market faster with fresh concepts for new product ideas grounded in strategy. Everyone who stops by will be entered into a drawing for a chance to win a Yeti® rambler tumbler and a free 5-facet concept review in 2018.

Writing by Design—helping companies launch new products since 2006

We specialize in helping Fortune 500 companies get to market faster by developing Crystal Clear™ language for new product ideas, articulating insights, benefits and features while avoiding “kitchen-sink” concepts. We partner with research consultants to help make research projects run smoothly by providing single-minded concepts for qualitative research and testing that not only helps them do a better job, but helps give companies better results, too.

Whether you need concepts reviewed, written from scratch, or on-site evolutionary writing support at your next research project, we have you covered. No matter where you are in the innovation cycle—from pre-prototype to post-product development—we can help provide additional value along the way.

Headshot of Patti Purcell, writer and owner of Writing by DesignPatti Purcell brings 25+ years of journalism and marketing skills together to provide national and international companies with outstanding concept writing services via the company she founded in 2006, Writing by Design, LLCShe and her growing team, based in Wisconsin, have written hundreds of concepts and achieved many successful A.C. Nielsen BASES test scores over the last 10 years using their Crystal Clear™ concept writing methodology.

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