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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Writing by Design President to Speak at AMA N.E.W. Lunch and Learn

Image with a stage curtain and a new product with the words, "From ideation to store shelf: the mysterious journey innovative new products take to launch"

Writing by Design’s very own president/founder Patti Purcell will be speaking at the American Marketing Association—Northeast Wisconsin chapter’s Lunch and Learn on Wednesday, Nov. 15 in Appleton. Patti will be giving local marketers a peek behind the curtain of the little-known journey a new product takes to make it to the shelf.

From the birth of an idea to consumer research to prototypes and launch, Patti will share how good concept writing and positioning play a critical role in helping innovative new products make their way to retail shelves, and how similar strategies can be deployed in marketing services.

 

Lunch and Learn with AMA N.E.W.

When

Wednesday, Nov. 15

Registration opens at 11 a.m.

Lunch starts at 11:30 a.m.

One-hour program begins at noon

 

Where

Concordia University Appleton Center

4351 W. College Ave., Suite 100, Appleton

 

Cost

$10/member

$20/Non-member

We’d love to see you there. Click here to reserve your spot.

Founded in 2006, Writing by Design and its small-but-mighty staff helps Fortune 100 Consumer Packaged Goods (CPG) companies like Kimberly-Clark, S.C. Johnson, Sabra Foods, Saudi Arabia’s Almarai Foods and more write new product concepts for both qualitative and quantitative testing. Purcell founded the company after working in communications and marketing for Kimberly-Clark Corporation and combines her journalism and marketing skills to bring clients Crystal Clear™ concepts grounded in strategy.

Headshot of Patti Purcell, writer and owner of Writing by DesignPatti Purcell brings 25+ years of journalism and marketing skills together to provide national and international companies with outstanding concept writing services via the company she founded in 2006, Writing by Design, LLC. She and her growing team, based in Wisconsin, have written hundreds of concepts and achieved many successful A.C. Nielsen BASES test scores over the last 10 years using their Crystal Clear™ concept writing methodology.

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