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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Keep ‘em coming back for more—a lesson in creating interactive content 

A variety of people sitting on a bench with tablets, laptops and phones looking at content

The World Wide Web is home to more than one billion websites, according to Internet Live Stats, and according to WorldWideWebSize.com, there are more than 4.7 billion pages on the web. So how do you break through the clutter, get people to see your content and keep ‘em coming back?  

Simple! Make your content interactive. 

What is interactive content?

Interactive content is anything that gives your website visitor an opportunity to engage with the information. Interactive content doesn’t have to be complicated. While creating a video may be the right way to reach your goals, it doesn’t have to be the only way. Maybe a podcast is better? Or, perhaps even a quiz? 

So why does it work?

Interactive content means your audience is engaging with you to take a quiz, look at a gallery or answer a quick, one-question poll. Interactive content is more memorable, meaning there’s a better chance your audience will remember you and your message. 

Another bonus of creating interactive content—like a poll or a quiz—is that it makes for shareable content (like those hard-to-resist BuzzFeed quizzes), meaning your audience is more likely to share it on social media or with co-workers to compare quiz results, making your content reach even farther.  

Adding interactivity to your content

So, whether your audience is taking a quiz, swiping through a photo gallery, answering a one-question poll, playing a game, or clicking on an interactive infographic, here are some simple tools to integrate interactivity into your content: 

  1. Make a quiz. There are many free, quiz-making websites—such as QuizWorks and Quiz Maker. Just make sure the quiz you create is related to your business. 
  2. Add a photo gallery. If you are highlighting a new product offering, take photos at several angles and pull out different features before adding them to a photo gallery. This allows users to view the first image in the gallery or click through for more photos. Most website content management systems (CMSs), such as WordPress, Joomla or Drupal, have built-in photo gallery or slideshow capabilities. If not, check out quickgallery.com for a free photo gallery builder, or consider embedding a photo gallery from Facebook. 
  3. Use a poll to show instant results. They’re quick and easy to use with many free options, such as poll-maker.comEasy Polls and Poll Code. Polls are great for asking one question and giving your audience the results immediately (and it’s a quick way to gauge how your audience feels about a topic).  
  4. Use the built-in functionality on your site to reveal information. Rethink the way your content is laid out and use boxes that expand when clicked to reveal more information or show a statistic.   

Interactive or not, your content should, first and foremost, provide value to keep ‘em coming back for more. 

Need help painting a Crystal Clear™ picture about your products and services? Writing by Design’s team of skilled writers can help you use copywriting to tell a story that resonates with your audience. 

 

Headshot of Kayde KempenKayde Kempen has a bachelor’s degree in journalism, and previously worked at the University of Wisconsin Oshkosh as an associate marketing manager where she served as a marketing project manager, writer, social media manager and web content specialist. During her five years at UWO, Kempen led nearly 90 website redesign projects. She has a Higher Education Experts certificate in Web Analytics for Higher Ed, and received a 2016 Platinum Hermes Creative Award for Integrated Marketing Campaign, a 2014 Platinum Hermes Creative Award for Overall Website in an Educational Institute and a 2012 Hermes Creative Gold Award for a microsite.  

 

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