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At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

Caffeinate your communications—with a shot of video

Posted on by Peter Tolly
Screenshot of a Cafe Turino video

Writing by Design recently partnered with NorthCoast Productions to brew up a series of videos for Little Chute-based coffee producer, Trilliant® Food & Nutrition. With more and more consumers stocking their pantries via Amazon.com, Walmart.com and other online retailers, companies like Trilliant have an opportunity to satisfy shoppers’ appetites by serving up their products online—with a side of video.

From café to cart in a few clicks

Have you ever been standing in line at the café wondering what to order? What makes Columbia coffee different from breakfast blend? Why is cold brew such a hot trend? It would be easier to make a purchase if you had all the info, right?

Online shoppers ask the same questions, and Trilliant set out to help consumers choose between their brands’ coffee varieties by differentiating each one with a short, enticing video.

Writing by Design created the vision for each video, wrote the scripts and worked with our preferred provider of all things video, NorthCoast Productions, to bring them to life on screen. To help consumers discriminate among all the varieties, we focused on creating language and personality for each one to help set it apart from the others (our favorite may be the French Roast…ooh la lah!). The result? A series of videos that not only helps consumers understand what they can expect from every sip but also uses mouth-watering imagery and crave-worthy descriptors to make clicking “add to cart” easy.

Get a sneak peek at one of the videos, and watch for them soon on Amazon.com and Walmart.com.

While we know that many people strike out to produce their own online videos, sometimes a blend of strategic, smooth writing and bold video can make for a rich, online communication for your brand.

Learn more about Writing by Design’s Video Scripting services here.

Headshot of Peter TollyPeter Tolly is a Crystal Clear™ Communications Manager at Writing by Design and a graduate of Northwestern University, where he studied English and linguistics. He was elected into the Phi Beta Kappa Honor Society and earned the Shuman Award for Creative Writing and the Faricy Award for Poetry in first place. While completing his studies summa cum laude, he gained experience as a valued member of Market Fresh Books, an independently owned used bookstore, and worked as an intern at Northwestern University Press in the sales and marketing and acquisitions departments. Having many interests, Peter studied German, French, and Latin, worked as a public observing guide at Northwestern’s Dearborn Observatory, and was involved in theatre while at Northwestern. He is an Eagle Scout and enjoys time out-of-doors.

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