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Archives: June 2017
In a Word

How to Build a Solid Concept Every Time

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Image of a building blueprint with text that says, "New product concepts: build it first and the writing will come"

By starting with a strategic framework, you’ll find that your concepts will be more tightly constructed, more differentiated and more focused than without taking that step at all. When it comes to new product concept writing, we believe if you built it first the writing will follow.

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Using SEO to fill the need for skilled workers

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A keyboard with a blue button - Search

From construction to information technology to manufacturing to sales, the need has never been greater for skilled employees. Technical colleges are looking for innovative and creative ways to help lower the unemployment rate and prepare workers for the demands of today’s workforce. Making course offerings easier to find on the internet using Search Engine Optimization (SEO) is a big part of this effort.

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