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Archives: September 2015
In a Word

A word about… storytelling.

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Teacher Reading Story To Elementary School Pupils

Remember the days of sitting cross-legged on the classroom floor, completely absorbed as your grade school teacher read a story aloud? Storytelling is a powerful tool of engagement—for all ages—and it’s the basis for good business communications, too. Each of your communications is an opportunity to engage your audience like that cross-legged child who just […]

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A word about…fresh concept writing that wins.

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If you’re involved with product innovation in your company, you probably already know that the best new product concepts are not written in a quiet writer’s nook somewhere in a remote area where inspiration is sparked by dancing butterflies, colorful birds and bright sunny days. Today, concept writing is a collaborative, creative process that unveils […]

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